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Other methods of anthropological dating

The use of Nudge theory is based on indirect encouragement and enablement. Here are some simple examples to illustrate the difference between traditional enforced change and 'Nudge' techniques: Nudge theory accepts that people have certain attitudes, knowledge, capabilities, etc., and allows for these factors (whereas autocratic methods ignore them).

Nudge principles and techniques are now increasingly significant in communications, marketing, and the motivation of groups: in business, marketing, selling, organizational leadership, politics, economics, education, welfare; really in any situation where someone or a body of some sorts seeks to influence a person or a group of people, for example a customer group, or an entire society - or simply yourself, as an aid to improving personal health, wealth and well-being.

Nudge theory for example can help the parenting of a child; or at the other extreme could help a world government manage a global population.

Nudge has dramatically affected thinking and methods for motivating and changing people.

On which point, it's important to note that anyone can use Nudge theory (see 'Anyone can use Nudge theory').

Nudge theory proposes that the designing of choices should be based on how people actually think and decide (instinctively and rather irrationally), rather than how leaders and authorities traditionally (and typically incorrectly) believe people think and decide (logically and rationally).

In this respect, among others, Nudge theory is a radically different and more sophisticated approach to achieving change in people than traditional methods of direct instruction, enforcement, punishment, etc.

The roots of Nudge theory can be traced back to a wide variety of psychological models and philosophical concepts, especially the theories on thinking and decision-making of Kahneman, Tversky and others.