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Internet dating industry

Given that internet dating has evolved from the Last Chance Saloon for the asocial to a Happy Valley of cash-rich, time-poor professional singletons, perhaps it’s inevitable that even cheating has gone digital.

But that can lead to dissonant expectations; women regard online chit-chat as wooing and revel in the heady feeling of being pursued.

Men see it as a fast-track to sex and become frustrated and sometimes angry at what they interpret as “game-playing”.

It’s atavistic, weirdly fascinating – and utterly terrifying.